01 — Projects
Murex
Sales Cockpit
A single solution covering the full working day of a sales desk, with game mechanics added to sustain engagement.
User needs and tasks
In workshops with the business stakeholders I identified the three scenarios of a typical day that the cockpit had to cover.
- tracking your own performance indicators;
- reaching a condensed, actionable to-do list;
- zooming quickly onto one specific client.
Information hierarchy
Covering every need of a sales desk in one solution was a colossal challenge. The hierarchy follows what a salesperson needs from the first minute of the day: performance first, then the action list, then client-level detail. Gamification turns the indicators into an engagement driver.
A colossal challenge: covering every need of a sales desk in a single solution.
Performance in detail, scenario by scenario
