Sergio
Hurtado
Senior Product Designer
Freelance product designer
I turn complex problems into solutions that are simple to use, effective and carefully made. Ten years on financial-markets and public-service interfaces. Today independent, from framing through to production.
Introduction video
Coming soon
A one-minute introduction: my background, my method, and the place AI holds in my work.
02 — Projects
Seven projects, seven different problems.
From a complete cockpit for a fintech's sales desks to the website of a care service that hasn't opened yet, every project starts from the same question: what does this person actually need in order to do their work?
Murex · 2019–2026 · Financial markets
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01Sales CockpitDesktop application · Gamification -
02Credit Risk ControlDesktop application · Alerting -
03Voice ProcessNegotiation journey
Alstom & CNAV · 2018 · Mobile and service design
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04Mobile search applicationAlstom · 2018 · Mobile -
05Career co-production serviceCNAV · 2018 · Service design
Freelance · 2026 · Web services
01 — About
Ten years on screens. Today, end to end.
Since July 2026 I have been working independently for several clients, owning the whole chain: framing the need, user research, wireframes, visual identity, design system, interface, then build and launch. Same method as before — analyse, design, evaluate, iterate — over a wider scope, because no stage is delegated.